Our Story

About Us :-

I, Laila Roohi Faisal and my mother Roohi Faisal are the founders & designers of LRF Designs, which is a lifestyle & luxury clothing brand. We make timeless, comfortable clothes for women - spirited styles that they love to wear, in buttery no-fuss fabrics. Every garment is pre-shrunk or garment-dyed, which means it won't shrink or the colour won't fade after washing.

Our Backstory :-

After I graduated from KCL, with an honours degree in psychology, along with many fashion designing & branding courses from LCF, my Mom and I came up with an idea of a fashion brand. We spent a lot of time connecting with the fabric manufacturers, dye houses & sewing vendors to develop the perfect team for LRF Designs. It took us one year to sketch out the designs, get colour lab dips & work with pattern makers for the season's line.

We only use the best of Kashmiri silk fabric for our outfits, carefully hand picked and chosen. Our initial collection consisted of comfortable, oversized Kashmiri Pherans, made with sophisticated golden & silver tilla threads and had a vintage look & feel.

We are focused on growing and catering the best quality outfits to our entire LRF family! Thank you for your support and trust. This, to Team LRF is a dream come true.